What Is Marketing?
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What Is Marketing? by Alvin J. Silk is available in paperback edition from Harvard Business Review Press, published in 2006. A great pick for readers of General in our Business & Money collection. This edition runs 207 pages.
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Book Details
- Title: What Is Marketing?
- Author: Alvin J. Silk
- Publisher: Harvard Business Review Press
- Publication Date: October 1, 2006
- Format: Paperback
- Pages: 207 pages
- ISBN-13: 9781422104606
- ISBN-10: 1422104605
- Category: Business & Money › Marketing & Sales › Marketing › General
- Condition: New
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